Building a Sales Mirror

People’s buying behavior is a reflection of who they are

Case Study:

When I presented options for a past client

for them to work with me

the founder said this

“I didn’t even look at the other 2 (less expensive) options”

Question for your reflection:

» How are you mirroring your buyer’s psychology with
• your offerings and the problems you are ultimately solving
• your positioning of those offerings
• the actual name of those offerings
• the experience a client has with you
• the types of clients you want

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