People’s buying behavior is a reflection of who they are
Case Study:
When I presented options for a past client
for them to work with me
the founder said this
“I didn’t even look at the other 2 (less expensive) options”
Question for your reflection:
» How are you mirroring your buyer’s psychology with
• your offerings and the problems you are ultimately solving
• your positioning of those offerings
• the actual name of those offerings
• the experience a client has with you
• the types of clients you want