Whenever I search for service providers on Linkedin, I see the same thing being said by everyone (esp in marketing)
• “we’re a one stop digital marketing solution shop”
• “we’ll take care of all your ads needs”
• “insert vanilla ice cream here”
(seriously, for people who “love” vanilla, have you ever heard of Rocky Road?)
Anyways, everyone sounds the same.
So how do you differentiate?
Create a splitner offer.
Draw from your memory bank and identify:
1 – what was the biggest win you got for your best clients?
2 – how’d you get that win?
3 – is that a standalone intro service you can offer?
From there you have the beginnings of a splinter offer you can offer to give new clients a taste of what it looks like to work with you.
Bonus Pro Tip:
Leverage that differentiator as your unique mechanism.