Simply put:

if you can’t chat with the person requesting a proposal,

don’t bother responding to an RFP.

Responding to a blanket RFP automatically positions you as a commodity

even if you’ve spent years refining your positioning.

RFPs contradict proper diagnosis and prescription.

If a client comes to you and says

“here’s what I need, can you do it?”

don’t respond with

“yes and we can do this and this and jump this high too”

instead respond with

“why do you think you need that?”

then have a real convo.

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