Here are 3 scenarios to consider if you should put your prices on your website:
1 – When you want to price anchor working with you at a high dollar amount
Case Study:
A mentor of mine puts the price of working with them for 1 year on their site at $100,000. All their other programs look “affordable” compared to the annual program.
This works best when:
• You have strong content marketing
• You serve a very specific type of clientele
• You have a lot social proof of the transformations you deliver to your clients
2 – If your services are productized & showing your prices strengthens your positioning
Case Study:
My friends at conversionfactory.co, a design agency, allows you to “buy” their services like a SaaS. Their delivery is productized, yet their work is bespoke. Their positioning is strengthened by how they present themselves online.
This works best when:
• You have a clear deliverable for your clients
• Your clients understand the value of the work you do
• Your pricing model matches the industry you’re targeting
3 – If showing your prices highlights your competitive advantage & benefits your target market
Case Study:
When shopping for an agency to do dev work, I get quotes and proposals upwards of $30,000 just to spec out the project before any code is written… when instead I can go to shops like React Squad and can hire a dev for $65/hr.
This works best when:
• You’re disrupting industry norms
• You have a unique business model
• Your pricing is the solution of the biggest frustrations of your target market